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What’s in your bag? If you’ve been on YouTube in the last decade, you’ve probably watched celebrities and influencers reveal the exclusive contents of their purses. A tube of lipgloss, designer wallet, digital camera, and strategic sponsored brand placement are all fair game. This year, however, the question is not a matter of what’s in your bag, but which bag trend you’ll be carrying in 2024.
If you’re concerned about having room in your purse for your own haul of celeb-worthy essentials, I’ve got good news for you—2024’s bag trends are bigger and better than ever. The micro-mini bag trend made popular by brands like Jacquemus and models like Bella Hadid is on its way out. You can go ahead and store yours in one of the large bags trending this year. Don’t worry, you’ll have plenty of space.
Capacious shoulder bags, red pops of color, and fish-shaped purses are just a few of the trends you’ll be slinging over your shoulder all year long. Keep reading to discover the bag trends that are dominating 2024 and where to buy these stylish purses online so that you can quite literally secure the bag.
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1. Elevated Totes
Maybe it’s the merch of it all, but totes are in. Canvas totes with your favorite boutique tinned fish brand’s logo. Designer totes crafted in leather. Call it a rival to itty bitty micro bags, but we need space for our stylish books, makeup bags, and jackets in case we get cold—and we also want that space to be sexy.
Kipling Colissa Quilted Tote Bag
On Sale 40% off
Rag and Bone Remi Shopper Tote
On Sale 45% off
2. The Baby Bag
It’s been in since Jacquemus’ splashy viral campaign, but the baby bag is innovating. No longer is it absurdist and niche to have an impractically small, pocket-sized purse—if anything, it helps us keep it down to the essentials.
Marni Prisma Crossbody Bag
Coachtopia Mini Ergo Bag
On Sale 40% off
3. Butterfly Bags
The Ganni butterfly bag is more of an abstract geometry of a butterfly, but it nods directly to the playful, hyper-girly fashion of the 2000s. In the wake of the Y2K resurgence, versions of these blew up on sites like eBay and Depop. But here these bags are, taking over the 2020s like air in the atmosphere.
Ganni Butterfly Small Crossbody Bag
On Sale 40% off
Blumarine x forBitches Butterfly-Shaped Tote Bag
On Sale 36% off
4. Heart in Your Hands
If you’re the kind of person who wears your heart on your sleeve, you may want to consider moving it to your shoulder or hands. Heart-shaped bags are an untraditional shape we are loving for 2024. Designer brands like Alaïa have popularized the kitschy shape and infused the luxury bag market with a little romance. Luckily, this shape can be found at so many retailers now so you won’t have to drop major cash to fall head over heels for the look.
Simon Miller Molded Heart Bag
Coachtopia Loop Puffy Heart Bag
5. Woven Bags
We can thank Matthieu Blazy, creative director of Bottega Veneta, for the resurgence of the weave. Bottega has always had that trademark woven textile, but under Blazy, the house found new life, and the rest of culture got swept up in that wave. That signature tapestry weave is everywhere.
Loeffler Randall Marybeth Mini Woven Crossbody Bag
$250BUY NOW ON SAKS FIFTH AVENUE
Cleobella Celine Woven Handbag
On Sale 20% off
6. Fish Bags
We’ve talked about the fish-shaped purse before, and like it or not, the fish bag is kind of perfect. They feel both like an inside joke and something very sincere. The Bottega Veneta runway AW24 runway show showcased this little number, and trust that by year’s end, your fashion friends may have invested in something like it.
LOEWE x Paula’s Ibiza Canvas & Raffia Fish Pouch
$850BUY NOW ON SAKS FIFTH AVENUE
Poolside The Rhodes Rope Fish
7. Quilted Minis
While puffy handbags were popular in 2023, Miu Miu took a more refined approach to the trend for 2024. Quilted handbags are a part of the brand’s Fall/Winter ’23 collection and have already quickly become a celeb favorite. Accessible brands like COS, Coach, and Stand Studio have similar versions of the bag available in stores and online right now. If you’re in search of a trendy new statement piece, this is the style for you.
Clare V. Midi Sac Crossbody Bag
COS Quilted Micro Bag
8. Too Red Hot to Handle
Red accents are everywhere right now and that includes the handbag category. If you’re looking to add a pop of red to your wardrobe, a bag is a great way to start because it’s a piece you can use on a daily basis. Whether it’s a small handbag or an oversized leather tote, red will elevate your entire look.
Jil Sander Tangle Small Leather Shoulder Bag
On Sale 57% off
Sandy Liang Small Regalo Bag
On Sale 23% off
9. Oversized Shoulder Bags
When it comes to shoulder bags in 2024, the bigger the better. The teeny tiny handbag trend is being overshadowed by the oversized shoulder bag trend. As someone who is constantly carrying a laptop and a minimum of 10 accessories around, I’m so excited about this change. Brands like Loewe have embraced the oversized trend with the sold-out Squeeze Bag.
Reformation Medium Vittoria Shoulder Bag
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